We are honest, trustworthy people. We do our best to help you find the best possible jewelry for you. We travel all over the world to find the highest quality jewelry, get the most current industry training, and to provide the best possible prices on the jewelry we sell to you.

We NEVER have sales. We don’t think it is nice or ethical to charge one person one price and the next person a different price. Instead, we lowered our prices to the lowest possible price we can offer and we give it to everyone all day, everyday!

We travel to Antwerp, Belgium twice a year (once in the spring and once in the fall) to be able to hand-pick the most beautiful diamonds for our customers. By hand-sorting them when they are still at the diamond houses, it allows us to find much better prices on diamonds. We have found much larger and much more beautiful diamonds with much smaller price tags. So if you are thinking about getting a diamond or upgrading a diamond, it’s the perfect time.

Because of security reasons, we do not actually carry the diamonds back from Antwerp with us. Instead, we ship them by Brinks from the diamond houses directly to our store. That way we keep everyone safe.

Clarity Enhancing is when a Natural Diamond has a flaw or imperfection close to the surface (not all flaws or imperfection can be enhanced) that is erased; by a special process, which includes filling with a patented formula. This process is permanent and is not visible with out expert training.

When done correctly it does not decrease the value of the diamond. The price stays the same as when the imperfection was visible, and the diamond looks like a much more valuable diamond. That is the benefit of purchasing a Clarity Enhanced Diamond. You pay the price of a less desirable or smaller diamond and actually get a much larger more desirable diamond. (See Store for more details

There are many ways to Color Enhance a Diamond. The only process of Color Enhancing a Diamond that we carry is Irradiated Diamonds. To date that is the only process for Color Enhancing Diamonds that is permanent.

The Diamonds are color enhanced by treating the diamonds with short lived radiation (the Diamonds are not radio active), which changes the color. At the present there is not a way to determine what color a diamond will turn when it is irradiated. The diamond can turn a beautiful desirable color, or it could turn into an ugly color. So it is a gamble on the diamond owner’s behalf.

Color Enhancing a Diamond does change the value of the Diamond, but does not necessarily make it less valuable. It depends on what color it Enhances to. Color Enhanced Diamonds price still depends on the Color, Cut, Clarity and Rarity. Even though the Diamonds are Enhanced, some colors are still much more rare than other colors.

Purchasing a Color Enhanced Diamond is a less expensive way to get a Fancy Color Diamond. Un-Enhanced Fancy Color Diamonds are much more pricey than Color Enhanced because they were formed that color instead of Enhanced.

There are also MANY, MANY more ways to enhance diamonds colors, some of which are less expensive. However to our knowledge and experience with the other processes to date the other processes do not last. We want your jewelry from us to last forever and be trouble free, so DJ’s Jewelry does not sell those types of enhanced diamonds. (See store for more details.)

We recommend stopping by and having your jewelry cleaned as often as you can fit it into your schedule, but at a minimum every 3 months. We inspect all jewelry before we clean it. There is no charge for this service, even on merchandise not purchased from us.

 

DJ’s Jewelry recommends bringing in you jewelry for appraisal every 3 - 4 years, unless there is a drastic change in jewelry prices (like there was in 2008). If there are drastic changes, we recommend getting your jewelry reappraised in accordance with the changes. That way prices don’t jump. If you should lose your jewelry, then the insured price covers the item that was lost. The appraisal service is FREE of charge on all jewelry purchased from DJ's Jewelry.

Yes! Definitely! We have a beautiful store full of gorgeous jewelry. Stop by and take a look!

We are open for your convenience Tuesday - Friday 10:00-6:00
& Saturdays from 10:00-5:00.

We are also available after hours by appointment. Call us today to set up your appointment. 530-666-2358

Yes! We carry most of the large designers. Most of our inventory consists of a variety of designer brands -- we do our best not to be generic. However, we do not carry promotional-quality jewelry. We only carry high-quality, beautiful jewelry. If we wouldn't be proud to give it to our friends and family, we don't want to sell it to you.

We are open for your convenience:
Tuesday – Friday
10:00am – 6:00pm
&
Saturdays
10:00am - 5:00pm
*We are also available after hours by appointment!*

We opened July 27, 1987 -- putting our company in its 23rd year.

Our motto is “If it’s jewelry, DJ’s does it”, and it is true. We can make just about anything you can dream up in Gold, Silver, and Platinum. We work with all types of stones. You can draw something you want us to make, bring in pictures, come in and look at our catalogues, or we can help you design something.

We can do just about anything with Gold, Silver, and Platinum so we do not send out our repairs or custom orders. Our jewelers are highly skilled and all the work is done on-site. We do send out our watches for repair because we do custom jewelry work and cannot provide the “dust-free environment” needed to do watch repairs. Our watch repairman is very trustworthy. We have worked with him for many years and have been very happy with his work.

Carat is the unit used to measure the weight of Diamonds. It is said to have come from a combination of of two words, one “kuara,” a seed of the African Coral tree and “Carob,” a kernel of the Carob bean (both being approximately the same weight). They were both used as the units to measure the weight of Diamonds (among other things) so instead of weighing 1 Carat, it was 1 Carob or 1 Kuara. Eventually the term used became 1 Carat and an agreed-upon approximation was decided on to make a more accurate weight evaluation--1 Carat is approximately 200 milligrams (0.200 grams).

The most common reason is because of corrosion of the alloys mixed with the gold. Gold itself does not corrode but the alloys mixed with the gold to create the different karats may form chemical reactions under moist or wet conditions. For example when someone sweats, acid is released and can cause the alloys to corrode, especially if acidic foods have been eaten. Fumes or chemicals can increase the reaction if the chemicals are corrosive (Ex: bleach). If this is the case, clean your jewelry (or bring it to us to clean) and wash your hands well. If the reaction to the corresion is extensive, it is a good idea to leave the jewelry off for a few days and give the skin a chance to recover.
The second most common reason is caused by metallic abrasion or by make-up or other cosmetics. It is very common for cosmetic items (like make-up) to have harder elements than jewelry and cause the jewelry to leave metal, usually a black-colored residue (like jewelry polish) on the skin. To prevent this from happening or to lessen the effects, wash your hands and/or the area the jewelry will be touching after applying cosmetics.

“Karat” when referring to Gold is the purity of the Gold. All Gold starts from the same element (which is pure Gold) and then alloys (other metals like silver, copper, nickel, etc.) are added to give more durability and different color to the Gold. All Gold actually starts out as a yellow putty-like consistency.

Gold is available in the following karats:

• 24Kt gold is pure gold.
• 18Kt gold contains 18 parts gold and 6 parts of another metal(s), making it 75% gold.
• 14Kt gold contains 14 parts gold and 10 parts of another metal(s), making it 58.3% gold.
• 12Kt gold contains 12 parts gold and 12 parts of another metal(s), making it 50% gold.
• 10Kt gold contains 10 parts gold and 14 parts another metal(s), making it 41.7% gold (10K gold is the minimum karat designation that can still be called gold in the U.S.).

Commercially there is Red, Green, White, and Yellow Gold. Metal-smiths are working on Brown / Chocolate, Blue, and Black Gold that have not yet been perfected for jewelry.

“Traditionally these are the mixtures for the different colors of Gold, but with all the exotic metals the jewelry industry is learning to work with, these mixtures will almost definitely change!”

What is Pink/ Rose / Red Gold?
They are all different names for the same gold, which is usually a mixture of Gold, Silver and Copper; with more Copper than Silver. Depending on the shade of the red, jewelers refer to it as Pink, Rose, or Red.

What is Green Gold?
Green gold is usually a mixture of Gold and Silver. Because of this it is a softer mixture then the other colors of gold.

What is White Gold?
White Gold is usually a mixture of Gold, Nickel, Silver, and Zinc.

Pure Gold is Yellow, so all Gold Starts out as Yellow and then metal-smiths add other alloys to make it harder and different colors. So, some mixtures that make White Gold when they gets worn the yellow shows through more. This can be easily fixed by having the White Gold professionally polished. __This is not the same as having your Gold Plated White! Gold must be White Gold for this to be true!

Maybe for you! Platinum is another choice, but not necessarily better or worse than any of the other choices out there. Platinum does wear a lot slower than gold; if you were to rub both platinum and gold on sand paper, the platinum would last a lot longer, but it doesn’t stay shiny. It is also a “gummy” metal, so if you smash or scratch it, the metal is harder to put back in place, or into the same shape. So it is really a personal preference!

Palladium is one of the exotic, new metals in the platinum family. It is most commonly mixed with other alloys to create 14KT palladium which is 58% palladium.

January – Garnet
February – Amethyst
March – Aquamarine
April – Diamond
May – Emerald
June – Pearl / Alexandrite
July – Ruby
August – Peridot
September – Sapphire
October – Opal / Tourmaline
November – Citrine
December – Blue Zircon

There are also alternate birth stones depending on your Zodiac Sign, day you were born, time of day you were born, etc. So don’t think you are stuck with one if you don’t like it.

Keep an eye out for our "Travel the World with DJ's Each Month" Starting soon!

We offer financing (based on approval) through “GE Money Luxury”. “Same as cash” / no interest accounts are available at the time of purchase depending on the amount of the purchase. ($300 = 3 Months Interest Free, $600 = 6 Months Interest Free, $1,000 = 1 Year Interest Free) Layaway Plans are also available through DJ’s Jewelry (no approval necessary).

We offer a 3 month interest-free layaway, with a minimum deposit of 20%. The balance of the layaway is to be paid in full within 3 months from the original purchase date. If you fail to pay off the balance at the end of the allotted time frame and fail to contact DJ’s to make arrangements, then a 15% restocking fee as well as the cost of any alterations will be deducted from the your balance and a store credit will be issued. (DJ’s Jewelry Does Not Give Refunds) $10 Late Payment Charge per month / 1.65% per month on layaways over 90 Days.

We are located in Cottonwood Plaza, which is located on the corner of Cottonwood and Cross Streets. It is a local shopping center and we have parking in the parking lot directly in front of our store.

Yes! In fact, we recommend it to our customers! It makes that 2 carat diamond much more affordable when you can trade your 1 carat diamond towards it. The dollar amount of the trade-in will depend on the quality of the jewelry you are trading-in (clarity and color of the gem stones, karat of the gold, etc.). We do have to see and test the jewelry before we can give any kind of a trade-in price. Also, since we are not a jewelry box, we do not trade across.  The total you are trading-in cannot be more than ½ the price of what you are trading towards. We also buy jewelry for scrap. Stop by today and see about trading towards your dream jewelry!

We buy large amounts gold, platinum (weighing 1 ounce or more), and some diamonds (depending on the quality) for scrap. Once they are purchased, we send them to a scrap house, so they are not available for repurchase. In order to sell an item to us, you need to be 18 years of age and have a valid ID / Driver's License. If we do not purchase what you are attempting to sell, there is a $1.00 fee for each metal / stone we test.